More Of Me Campaign

OVME expanded its membership program with new perks, and our team was challenged to launch a digital-first campaign that paired the announcement with a limited-time September enrollment discount. The initiative drove strong results and we enrolled 1,200+ new members in a single month.

My Role: As Creative Lead, I developed the campaign’s visual identity and art-directed its execution across channels. I designed email communications, landing pages, and social content, and partnered with our animator to bring the campaign to life through a dynamic video installation for OVME studio lobbies.